The Pink Reign: Why Soft Hues Are Taking Over Men’s Fashion in 2025
For years, men’s fashion has been dominated by the language of structure: strong silhouettes, bold cuts, and materials that spoke of sharp tailoring and sharper masculinity. But as we step into Fall/Winter 2025, a gentler revolution is unfolding. And its choice of form? The colour pink—in all its soft, powdered, pastel glory.
From muted blush tones to candy floss, Barbiecore brights and even lavender-tinged hues, pink has graduated from the margins to the main stage. This isn’t about flamboyance or novelty. It’s about redefining power, elegance, and presence—without raising your voice.
From Minimalist to Maximalist: The Many Faces of Pink
On the runways this season, pink isn’t just a pop — it’s a narrative. Whether layered subtly as a powder-pink shirt beneath a grey suit or splashed boldly across full tailoring sets, designers are showing that soft colours can carry serious style weight.
At 032c, models strutted in tailored ensembles that balanced pale grey-pink pieces with grounded black. A standout: a mid-length pink coat layered over an all-black base — shirt, trousers, gloves, shoes. The look? Fierce yet poetic. Structured shoulders and stiff fabrics ensured it stayed sharp, while the pink softened the overall vibe. It’s this tension — between grace and grit — that defines the new masculine code.
Aura Lee offered another masterclass in gentle layering, with flesh-toned knit cardigans over sky blue and yellow pieces. The effect was textural, warm, and surprisingly wearable — a blueprint for men who want to experiment without turning up the volume too high. Grey-and-pink pairings remain an anchor, but the brand showed how to tease in colour for a youthful twist.
Kim Jones’ Farewell, in Pink
At Dior, Kim Jones ended his tenure on a romantic note — literally. His final collection was flooded with barely-there pinks, from sleek overcoats to minimalist suiting and knitwear adorned with subtle straps and detailing. Some looks paired pink with wide-legged pinstriped trousers, others wrapped it into Japanese-inspired floral robes embroidered with diamonds and paired with his now-iconic eye masks.
Jones’ approach didn’t just glamorise pink — it reclaimed it. It was a powerful statement: pink isn’t a “feminine” colour; it’s a fabric of modern masculinity. Soft, elegant, and yes, strong.
From Rebellion to Romance: The Full Spectrum
Pink this season isn’t only about elegance. At Doublet, it got loud, chaotic, and proudly rebellious. Think neon-pink tartan suits, graffiti prints, and punked-out checks — all worn with black shades and attitude. It’s punk meets Pepto, and somehow, it works.
Kenzo provided a more grounded alternative, with dusky pinks paired against moody hues like charcoal, peacock blue, and oxblood. The palette was toned down, yet the impact remained — think romanticism with a pragmatic edge.
But perhaps the crown jewel of the season’s pink parade was Louis Vuitton. The maison turned the dial up on fantasy, covering everything — the venue included — in a dreamlike pink haze. Virgil Abloh’s legacy of playful storytelling carried through: bubblegum neckties, checkered knits, suiting, bomber jackets, bags, backpacks, and even monogrammed luggage in rosy hues. Cloud prints floated across jackets, earth-toned tribal motifs danced beside pink monograms, and yes, the now-iconic Louis Vuitton pink runway felt like something straight out of a dream — with a credit limit.
So, are you ready to wear pink?
Like any great trend, it’s all about context and balance. Start with subtle accents—a tie, a knit, a shirt. Layer it into familiar territory with greys, blacks, or even rich earth tones. When you’re ready to go bolder, a dusty rose suit or even a pastel coat can make a statement that’s modern, not gimmicky.
In 2025, pink doesn’t ask for attention. It earns it. And as the rules of menswear continue to blur, evolve, and expand, one thing is clear—the strongest look this season just might be your softest.
